1. What Are Cookies?
Cookies are small text files that are placed on your device — computer, tablet, or mobile phone — when you visit a website. They are widely used to make websites function correctly, to improve efficiency, and to provide information to the website operator.
Cookies are not programs and cannot carry viruses or install software on your device. They contain only small amounts of data, typically an identifier, the website name, and an expiry date.
Beyond cookies, we may also use similar technologies such as web beacons (transparent pixel images used to count page views) and local storage. This policy applies to all such technologies collectively referred to as "cookies."
2. How We Use Cookies
We use cookies to:
- Ensure the website functions correctly and securely
- Remember your preferences, such as your cookie consent choices
- Understand how visitors navigate and use our website
- Measure the effectiveness of our enquiry forms and calls to action
- Support advertising and retargeting through third-party platforms, where you have consented
3. Cookie Categories
We categorise cookies by their purpose. Only essential cookies are placed without your prior consent. All other categories require your explicit opt-in through the cookie consent interface presented when you first visit our website.
Essential
Essential Cookies
These cookies are necessary for the website to function. They enable core features such as form submission, session management, and security. Essential cookies cannot be disabled. They do not collect personally identifiable information for marketing purposes.
Analytics
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information in an aggregated, anonymised form. We use this data to identify which pages and content are most useful and to improve the user experience over time. Analytics cookies require your consent.
Marketing
Marketing Cookies
Marketing cookies are used to track visitors across websites to display relevant advertising. They record whether you have visited our website and may share this information with third-party advertising platforms such as Meta (Facebook) and Microsoft (Bing). These cookies require your explicit consent and may be used to show Equilearn-related content to you on other platforms.
Preferences
Preference Cookies
Preference cookies allow the website to remember choices you have made — such as your cookie consent selection and any display preferences. They improve your experience by preventing you from having to re-enter your choices on each visit. Preference cookies are set only where you have engaged with the relevant feature.
4. Specific Cookies We Use
The following table lists the specific cookies placed on your device when you visit this website, along with their category, purpose, and duration.
| Cookie Name |
Category |
Purpose |
Duration |
| eq_session |
Essential |
Maintains your session state and form security tokens during your visit. |
Session |
| eq_cookie_consent |
Essential |
Stores your cookie consent preferences so you are not shown the consent prompt on every visit. |
12 months |
| _ga |
Analytics |
Google Analytics: distinguishes unique users by assigning a randomly generated number as a client identifier. |
24 months |
| _ga_[ID] |
Analytics |
Google Analytics 4: used to persist session state and measure page views for the GA4 property. |
24 months |
| _fbp |
Marketing |
Meta Pixel: used by Meta to deliver and measure advertisements on Facebook and Instagram. |
3 months |
| _uetsid |
Marketing |
Microsoft UET: used by Microsoft Advertising (Bing Ads) to track conversions and remarketing audiences. |
Session |
| _uetvid |
Marketing |
Microsoft UET: stores a unique visitor identifier for use with Microsoft Advertising remarketing. |
16 months |
| eq_prefs |
Preferences |
Stores non-essential site preference data, such as form field persistence between visits. |
6 months |
This list is reviewed and updated periodically. The most recent version of this table reflects the cookies in use at the date shown at the top of this page.
5. Third-Party Cookies
Some cookies on this website are set by third-party services that we use to improve our website and reach relevant audiences. These third parties have their own privacy and cookie policies, and we encourage you to review them:
- Google Analytics — analytics.google.com/about/
- Meta (Facebook Pixel) — www.facebook.com/privacy/policy/
- Microsoft Advertising (UET) — privacy.microsoft.com/en-us/privacystatement
We do not control the cookies placed by third-party services beyond enabling or disabling the scripts that load them, which is governed by your cookie consent choices.
6. Managing Your Cookie Preferences
Through our consent interface
When you first visit this website, you will be presented with a cookie consent notice at the bottom of your screen. You may choose to accept all cookies or accept only essential cookies. You can revisit and update your preferences at any time by clearing your browser cookies and reloading the site, which will re-display the consent notice.
Through your browser
Most browsers allow you to view, manage, and delete cookies through their settings. Common browser cookie management paths include:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Microsoft Edge: Settings → Cookies and site permissions
- Safari (macOS/iOS): Preferences → Privacy → Manage Website Data
Please note that disabling certain cookies via your browser may affect the functionality of this website. In particular, disabling essential cookies may prevent contact forms from submitting correctly.
Opt-out of specific platforms
You may opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout. For interest-based advertising, you may use the opt-out tools provided by the Digital Advertising Alliance or equivalent bodies in your region.
7. Consent
We seek your consent before placing any non-essential cookies on your device. Our consent mechanism records your choice — including the date, categories accepted, and version of this policy at time of consent — and stores it locally in your browser.
You may withdraw your consent at any time by clearing the stored consent cookie from your browser and revisiting the website. Withdrawal of consent does not affect the lawfulness of any processing carried out on the basis of prior consent.
Where you are visiting from a jurisdiction with specific cookie consent requirements, our consent interface is designed to meet those requirements as a minimum standard.
8. Updates to This Policy
We review this Cookie Policy periodically and will update it when we add or remove cookies, change third-party services, or when applicable guidance or regulations change. The "Last Updated" date at the top of this page reflects when the most recent version was published.
If we make material changes — for example, adding a new category of cookie — we will reset the consent notice so that you have the opportunity to review and re-confirm your preferences.